Last updated: August 12, 2026

Mica Water Inc., doing business as Fidelis Elite Systems (“Fidelis,” “we,” “us,” or “our”), provides free on-site water testing and water treatment solutions to residential customers in and around Lake Elsinore, California. This Privacy Policy explains what personal information we collect through our website, fideliselite.com, our live chat widget, and our SMS/text messaging program, how we use it, and the choices you have. By using our website, submitting a quote request, chatting with us, or opting in to receive text messages, you agree to the practices described below.

1. Information We Collect

When you request a free water test or quote through our online form, chat with us, or text with us, we collect the personal information you provide, which may include:

  • Your name
  • Your phone number
  • Your email address
  • The content of any messages you send us through our website chat widget or SMS/text messages

We only collect what we need to respond to your request, schedule your free water test, and communicate with you about our services.

2. How We Use Your Information

We use the information you give us to:

  • Contact you about your quote request and schedule your free on-site water test
  • Answer your questions and provide information about our services, including through live chat
  • Send you informational text messages, such as appointment confirmations and reminders
  • Send you marketing emails and promotional text messages (SMS), but only if you’ve opted in to receive them

We do not use your information for any purpose beyond what’s described here.

3. Text Messaging (SMS) Communications

If you provide your phone number and opt in to our text messaging program, you consent to receive SMS text messages from Fidelis Elite Systems related to your quote request, appointment scheduling, and — if you’ve separately opted in to marketing messages — promotional offers.

  • Message frequency varies depending on your inquiry and appointment activity.
  • Message and data rates may apply.
  • Consent to receive text messages is not a condition of purchasing any goods or services.
  • Reply STOP at any time to opt out of text messages. Reply HELP for assistance, or contact us through the form at fideliselite.com.
  • We honor opt-out requests as quickly as possible.

Mobile phone numbers and SMS opt-in consent collected for this program are never shared with, sold to, or rented to third parties for their own marketing purposes.

4. Website Chat Widget

Our website uses a live chat widget. Information you share through chat — including your name, contact details, and the content of your messages — is collected and used in the same way as information submitted through our online form, as described in this Policy.

5. We Do Not Sell Your Personal Data

Fidelis Elite Systems does not sell, rent, or trade your personal data to third parties. We only share your information with service providers who help us run our business (for example, scheduling, texting, or chat platforms), and only to the extent needed for them to perform those services on our behalf.

6. Your Choices & Opting Out

You’re always in control of the marketing messages you receive from us:

  • Email: Click the “unsubscribe” link at the bottom of any marketing email, and we’ll stop sending them.
  • SMS/Text messages: Reply STOP to any text message you receive from us, and we’ll remove you from our texting list.

Opting out of marketing messages won’t affect our ability to contact you about a quote or appointment you’ve already requested.

7. Cookies & Analytics

Our website may use cookies and similar tools (such as Google Analytics and the Meta/Facebook Pixel) to understand how visitors use our site and to measure the performance of our advertising. These tools may collect information like your browser type, pages visited, and how you arrived at our site. This information is used to improve our website and ads — it is not used to sell your data.

You can control or disable cookies through your browser settings at any time. Disabling cookies may affect how some parts of our website function.

8. Data Security

We take reasonable steps to protect the personal information you share with us. However, no method of transmission over the internet or mobile network is 100% secure, and we cannot guarantee absolute security.

9. Requesting Data Deletion

You can request that we delete your personal information at any time. To do so, please reach out to us through the contact form on our website at fideliselite.com, and let us know you’d like your data removed. We’ll process your request as soon as reasonably possible.

10. Children’s Privacy

Our website and services are intended for adults seeking water testing and treatment solutions for their homes. We do not knowingly collect personal information from children under 13.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The “Last updated” date at the top of this page will reflect the most recent version.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please reach out through the contact form on our website at fideliselite.com.